Dr. GEOby Giacomo Chinellato

Dr. GEO — Generative Engine Optimization by Giacomo Chinellato

Giacomo Chinellato · CEO of Climbo

Dr. GEO

Giacomo Chinellato is the CEO of Climbo and one of Europe's leading experts in Generative Engine Optimization. In this blog he shares the best strategies and insights to master GEO and get your business recommended by ChatGPT, Gemini, and AI search engines.

Featured Article

operations

Perplexity's Local Sourcing: Optimizing for AI Business Recommendations

Understanding how Perplexity AI sources local business recommendations is crucial for effective Generative Engine Optimization (GEO). This article dissects Perplexity's aggregation model, focusing on data verification, user signals, and content quality to enhance your business's visibility in AI search environments.

GEO Academy8 min readMay 19, 2026

All Articles

fundamentalsMay 18, 2026

GEO vs. SEO: Measuring AI Recommendations in 2026

This article clarifies the evolving metrics for digital visibility, contrasting traditional SEO with the emerging field of Generative Engine Optimization (GEO). We explore how AI search engines like ChatGPT and Gemini are redefining discoverability and the critical data points businesses must track to secure AI recommendations.

GEO Academy8 min read
technicalMay 17, 2026

Optimizing Your Website for Gemini AI: A Technical Guide to Enhanced Visibility

This guide details technical strategies for optimizing your website to achieve higher visibility and recommendations from Gemini AI. Learn how structured data, content quality, and local signals contribute to effective Generative Engine Optimization (GEO). Implement these tactics to ensure your business is prominently featured in AI-driven search results.

GEO Academy10 min read
best practicesMay 16, 2026

LLMs.txt for Local Businesses: Enhancing AI Visibility

This guide details the implementation of LLMs.txt for local businesses, a critical step in generative engine optimization (GEO). Learn how to control AI access to your data, improve AI recommendations, and secure your digital assets for enhanced ChatGPT local search and Gemini visibility.

GEO Academy8 min read
dataMay 15, 2026

Establishing Brand Authority for Superior AI Recommendations

Brand authority is a critical factor in how AI search engines like ChatGPT and Gemini recommend businesses. This article details the data-driven strategies for building and demonstrating authority to enhance your generative engine optimization (GEO) efforts and secure prominent AI recommendations.

GEO Academy8 min read
guidesMay 14, 2026

Optimizing Review Velocity for Enhanced AI Search Engine Visibility

This guide details the critical role of review velocity in generative engine optimization (GEO), focusing on strategies to increase and manage customer feedback for improved visibility in AI search engines like ChatGPT and Gemini. Learn how consistent, fresh reviews directly impact AI recommendations and local search rankings.

GEO Academy9 min read
best practicesMay 13, 2026

Optimizing AI Visibility: Strategic Structured Data Implementation for Generative Engine Optimization

This article details the critical role of structured data in enhancing AI recommendations and ensuring visibility across generative AI platforms. Learn how to implement JSON-LD schema effectively to improve your Generative Engine Optimization (GEO) strategy.

GEO Academy9 min read
strategyMay 12, 2026

Cultivating Brand Authority for Superior AI Recommendations

Brand authority is a critical, often overlooked, factor in Generative Engine Optimization (GEO). This article explores how a robust brand presence and reputation directly influence AI recommendations, guiding businesses to proactively build authority for enhanced visibility in platforms like ChatGPT and Gemini.

GEO Academy8 min read
operationsMay 11, 2026

GEO vs. SEO: Measuring What Matters for AI Recommendations in 2026

This article dissects the evolving landscape of digital visibility, contrasting traditional SEO metrics with the critical performance indicators for Generative Engine Optimization (GEO). We outline how businesses must adapt their measurement strategies to thrive in an AI-first search environment by 2026.

GEO Academy9 min read
fundamentalsMay 10, 2026

Boosting ChatGPT Local Search: The Power of Review Velocity in Generative Engine Optimization

Review velocity is a critical, often overlooked, factor in Generative Engine Optimization (GEO). This article explores how consistent, fresh reviews enhance AI recommendations, driving visibility for businesses in platforms like ChatGPT and Gemini. Learn actionable strategies to cultivate a robust review stream.

GEO Academy8 min read
technicalMay 9, 2026

GEO vs. SEO: Measuring AI Recommendations and Visibility in 2026

As AI search engines like ChatGPT, Gemini, and Perplexity redefine information discovery, traditional SEO metrics are evolving. This article dissects the critical differences between Generative Engine Optimization (GEO) and SEO, focusing on the new measurement paradigms essential for AI recommendations and visibility by 2026.

GEO Academy9 min read
fundamentalsMay 8, 2026

Implementing LLMs.txt: A Generative Engine Optimization Guide for Local Businesses

Discover how LLMs.txt can enhance your local business's visibility in AI search engines. This guide provides a practical framework for implementation, ensuring your content is optimally consumed by generative AI models for improved AI recommendations.

GEO Academy8 min read
dataMay 7, 2026

Optimizing for AI Recommendations: The Power of Structured Data in Generative Engine Optimization

Structured data is fundamental for enhancing AI visibility. This article details how proper implementation of JSON-LD schema can significantly improve your generative engine optimization (GEO) efforts, ensuring your business is accurately understood and recommended by AI search engines like ChatGPT, Gemini, and Perplexity.

GEO Academy8 min read
guidesMay 6, 2026

Mastering Structured Data: Essential for AI Search Engine Visibility

Structured data is critical for businesses seeking AI recommendations and enhanced visibility in AI search engines. This guide details how to implement JSON-LD schema to optimize your digital presence for platforms like ChatGPT and Gemini, ensuring your information is accurately interpreted and recommended.

GEO Academy9 min read
best practicesMay 5, 2026

Optimizing for Gemini AI: Enhancing Your Digital Footprint for Generative Search

This article outlines key strategies for optimizing your website to achieve higher visibility and favorable AI recommendations within Gemini. We cover essential elements such as structured data, content clarity, and local SEO factors critical for generative engine optimization (GEO).

GEO Academy8 min read
strategyMay 4, 2026

Mastering Structured Data for Enhanced AI Search Visibility

Unlock superior AI recommendations by implementing robust structured data. This article details how JSON-LD schema optimizes your digital presence for generative engine optimization, ensuring your business is recognized and recommended by leading AI search engines like ChatGPT and Gemini.

GEO Academy8 min read
operationsMay 3, 2026

GEO vs. SEO: Performance Metrics for AI Search Engine Recommendations in 2026

As AI search engines like ChatGPT and Gemini redefine discovery, traditional SEO metrics are evolving. This article details the critical performance indicators for Generative Engine Optimization (GEO) that businesses must prioritize to secure AI recommendations and maintain visibility by 2026.

GEO Academy9 min read
dataMay 2, 2026

GEO vs. SEO: Measuring What Matters for AI Recommendations in 2026

As AI search engines redefine digital visibility, understanding the shift from traditional SEO metrics to generative engine optimization (GEO) is critical. This article dissects the evolving landscape, highlighting key data points for businesses to prioritize for AI recommendations and sustained online presence.

GEO Academy8 min read
dataMay 1, 2026

Optimizing Review Velocity for Enhanced AI Search Engine Visibility

Review velocity is a critical, often overlooked, factor in generative engine optimization (GEO). This article details strategies to systematically increase review frequency and quality, directly impacting a business's visibility and AI recommendations in platforms like ChatGPT and Gemini.

GEO Academy8 min read
strategyApr 30, 2026

GEO vs. SEO: Measuring What Matters for AI Recommendations in 2026

As AI search engines like ChatGPT and Gemini evolve, traditional SEO metrics are no longer sufficient. This article dissects the shift from SEO to Generative Engine Optimization (GEO) and outlines the critical metrics for businesses to track to secure AI recommendations by 2026.

GEO Academy9 min read
fundamentalsApr 29, 2026

Mastering Citation Consistency for Multi-Location GEO Success

For multi-location businesses, consistent citations are paramount for Generative Engine Optimization (GEO). This article outlines best practices to ensure your business information is uniform across all platforms, enhancing AI recommendations and local search visibility.

GEO Academy8 min read
dataApr 28, 2026

Establishing Brand Authority for AI Recommendations: A GEO Imperative

Brand authority is paramount for achieving high visibility and favorable recommendations from AI search engines. This article details how businesses can cultivate and demonstrate authority to optimize for generative AI, ensuring their content is prioritized by platforms like ChatGPT and Gemini.

GEO Academy8 min read
operationsApr 27, 2026

Optimizing AI Recommendations: Structured Data for Enhanced GEO Visibility

Structured data is fundamental for businesses seeking to achieve generative engine optimization (GEO). This article details the strategic implementation of JSON-LD schema to improve AI recommendations and ensure robust visibility across AI search engines like ChatGPT and Gemini.

GEO Academy8 min read
strategyApr 26, 2026

Cultivating Brand Authority for Superior AI Recommendations

Brand authority is increasingly pivotal for generative engine optimization (GEO). This article explores how establishing a strong, credible brand directly influences AI search engine recommendations, from ChatGPT to Gemini, and outlines actionable strategies to enhance your digital presence.

GEO Academy8 min read
strategyApr 23, 2026

Boost ChatGPT Local Search: Strategies for Review Velocity in Generative Engine Optimization

Achieving high review velocity is crucial for businesses seeking prominent AI recommendations. This article details actionable strategies to generate consistent, quality reviews, enhancing your visibility in ChatGPT local search and other AI search engines. Learn how to leverage customer feedback for superior generative engine optimization.

GEO Academy9 min read
strategyApr 22, 2026

Unpacking Perplexity: How AI Search Engines Source Local Business Recommendations

Understanding how AI search engines like Perplexity generate local business recommendations is crucial for effective Generative Engine Optimization (GEO). This article dissects the primary data sources and algorithmic considerations Perplexity employs, offering actionable insights for businesses aiming for AI visibility.

GEO Academy10 min read
guidesApr 19, 2026

Auditing AI Visibility: A Step-by-Step Guide for Local Businesses to Optimize for GEO

Local businesses must proactively audit their AI visibility to secure generative engine optimization (GEO) and AI recommendations. This guide outlines a systematic approach to assess current performance and identify areas for improvement in AI search engines.

Dr. GEO9 min read
dataMar 20, 2026

Each AI Search Engine Trusts Different Sources. Here's What They Actually Use.

ChatGPT, Gemini, and Perplexity pull business data from completely different places. A 6.8M citation study reveals which sources each AI trusts and what that means for your visibility strategy.

GEO Academy14 min read
dataMar 11, 2026

45% of consumers now ask AI for local business recommendations. Most businesses aren't ready.

BrightLocal's 2026 data shows AI adoption for local search went from 6% to 45% in twelve months. Here's what that means for your business and how to get visible.

GEO Academy12 min read
technicalFeb 24, 2026

Why AI Treats Your 50 Locations Like 50 Strangers (And How to Fix It)

Entity fragmentation is the #1 reason multi-location businesses lose AI visibility. Here's how it happens and a technical playbook for fixing it.

GEO Academy7 min read
strategyFeb 24, 2026

Only 1% of Businesses Get Recommended by AI. Here's What They Do Differently.

Just 1.2% of local businesses get recommended by ChatGPT. Here's the data on why AI is so selective, and a 90-day plan to break into that top tier.

GEO Academy8 min read
strategyJan 20, 2026

What Is the Future of Local Search?

Local discovery is being rebuilt on AI. Here's where it's heading and what businesses need to do to stay ahead.

GEO Academy6 min read
operationsJan 15, 2026

Coaching and Compensation: Attribution for Teams

When you can tie reviews to individual employees, you unlock powerful management tools. Here's how to use them.

GEO Academy7 min read
best practicesJan 10, 2026

Compliance Playbook: Collect More Reviews Without Getting Flagged

Google's review policies are strict. Here's how to maximize review collection while staying compliant.

GEO Academy7 min read
fundamentalsDec 20, 2025

What Sources Does ChatGPT Use to Give Recommendations?

Understanding where AI gets its information helps you optimize for it. Here's how ChatGPT and other AI systems source local business data.

GEO Academy6 min read
technicalDec 15, 2025

What Is Schema Markup? A Non-Technical Guide

Schema markup helps AI understand your business. Here's what it is, why it matters, and what your website needs.

GEO Academy5 min read
guidesDec 10, 2025

How Do I Get AI to Recommend My Business?

A straightforward guide to the signals that drive AI recommendations for local businesses. No fluff, just what actually works.

GEO Academy6 min read
strategyDec 5, 2025

The Death of the Google 3-Pack: AI vs Local Search

The map pack dominated local discovery for a decade. AI is changing that. Here's what's happening and what it means.

GEO Academy8 min read
technicalDec 1, 2025

What is LLMs.txt and Why Your Business Needs One

LLMs.txt is the new robots.txt for AI systems. Here's what it is, how it works, and why it matters for local businesses.

GEO Academy5 min read
technicalNov 20, 2025

What Is JSON-LD? The Technical Foundation of GEO

JSON-LD is how you tell AI systems exactly what your business is and what it does. Here's what it is and why it matters.

GEO Academy6 min read
strategyNov 15, 2025

Does SEO Still Work in 2025? The Shift to GEO

SEO isn't dead, but it's no longer enough. Here's how AI search is changing the game and what local businesses need to do differently.

GEO Academy7 min read
best practicesNov 10, 2025

Review Collection at Point of Service: A Playbook

The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.

GEO Academy8 min read
best practicesNov 1, 2025

Negative Reviews Aren't the Problem. Your Response Is.

How you respond to negative reviews matters more than the reviews themselves. Here's how to turn complaints into trust signals for AI systems.

GEO Academy6 min read
guidesOct 20, 2025

The GEO Playbook: Get Recommended by AI

A tactical guide to building the signals that get your business recommended by ChatGPT, Gemini, and other AI assistants.

GEO Academy10 min read
strategyOct 5, 2025

Reviews That Move AI Rankings: What Actually Matters

AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.

GEO Academy8 min read
fundamentalsSep 15, 2025

What is Generative Engine Optimization (GEO)?

GEO is how you get AI assistants like ChatGPT and Gemini to recommend your business. Here's what it actually means and why it matters.

GEO Academy7 min read
technicalJan 5, 2025

The Citations Stack in 2025: A Complete Guide

A complete guide to building citation consistency across the platforms that feed AI recommendations.

GEO Academy8 min read