GEO Academy by Climbo

Giacomo Chinellato · CEO of Climbo

Giacomo Chinellato is the CEO of Climbo and one of Europe's leading experts in Generative Engine Optimization. In this blog he shares the best strategies and insights to master GEO and get your business recommended by ChatGPT, Gemini, and AI search engines.

Unpacking Perplexity: How AI Search Engines Source Local Business Recommendations

Understanding how AI search engines like Perplexity generate local business recommendations is crucial for effective Generative Engine Optimization (GEO). This article dissects the primary data sources and algorithmic considerations Perplexity employs, offering actionable insights for businesses aiming for AI visibility.

GEO Academy10 min readApr 22, 2026

All Articles

best practicesApr 21, 2026

Crafting AI-Citable Business Descriptions for Enhanced GEO

Learn to optimize your business descriptions for generative engine optimization (GEO). This guide details how to structure content, incorporate keywords, and leverage structured data to ensure AI search engines like ChatGPT and Gemini accurately understand and recommend your business. Maximize your visibility through precise, AI-friendly narratives.

Dr. GEO8 min read

strategyApr 20, 2026

Google Business Profile in 2026: The Foundation for AI Recommendations

Google Business Profile (GBP) remains a critical component for local businesses seeking AI recommendations. This article details how optimizing GBP, alongside other Generative Engine Optimization (GEO) strategies, ensures visibility across AI search engines like ChatGPT and Gemini.

Dr. GEO8 min read

guidesApr 19, 2026

Auditing AI Visibility: A Step-by-Step Guide for Local Businesses to Optimize for GEO

Local businesses must proactively audit their AI visibility to secure generative engine optimization (GEO) and AI recommendations. This guide outlines a systematic approach to assess current performance and identify areas for improvement in AI search engines.

Dr. GEO9 min read

dataMar 20, 2026

Each AI Search Engine Trusts Different Sources. Here's What They Actually Use.

ChatGPT, Gemini, and Perplexity pull business data from completely different places. A 6.8M citation study reveals which sources each AI trusts and what that means for your visibility strategy.

Dr. GEO14 min read

dataMar 11, 2026

45% of consumers now ask AI for local business recommendations. Most businesses aren't ready.

BrightLocal's 2026 data shows AI adoption for local search went from 6% to 45% in twelve months. Here's what that means for your business and how to get visible.

Dr. GEO12 min read

technicalFeb 24, 2026

Why AI Treats Your 50 Locations Like 50 Strangers (And How to Fix It)

Entity fragmentation is the #1 reason multi-location businesses lose AI visibility. Here's how it happens and a technical playbook for fixing it.

Dr. GEO7 min read

strategyFeb 24, 2026

Only 1% of Businesses Get Recommended by AI. Here's What They Do Differently.

Just 1.2% of local businesses get recommended by ChatGPT. Here's the data on why AI is so selective, and a 90-day plan to break into that top tier.

Dr. GEO8 min read

strategyJan 20, 2026

What Is the Future of Local Search?

Local discovery is being rebuilt on AI. Here's where it's heading and what businesses need to do to stay ahead.

Dr. GEO6 min read

operationsJan 15, 2026

Coaching and Compensation: Attribution for Teams

When you can tie reviews to individual employees, you unlock powerful management tools. Here's how to use them.

Dr. GEO7 min read

best practicesJan 10, 2026

Compliance Playbook: Collect More Reviews Without Getting Flagged

Google's review policies are strict. Here's how to maximize review collection while staying compliant.

Dr. GEO7 min read

fundamentalsDec 20, 2025

What Sources Does ChatGPT Use to Give Recommendations?

Understanding where AI gets its information helps you optimize for it. Here's how ChatGPT and other AI systems source local business data.

Dr. GEO6 min read

technicalDec 15, 2025

What Is Schema Markup? A Non-Technical Guide

Schema markup helps AI understand your business. Here's what it is, why it matters, and what your website needs.

Dr. GEO5 min read

guidesDec 10, 2025

How Do I Get AI to Recommend My Business?

A straightforward guide to the signals that drive AI recommendations for local businesses. No fluff, just what actually works.

Dr. GEO6 min read

strategyDec 5, 2025

The Death of the Google 3-Pack: AI vs Local Search

The map pack dominated local discovery for a decade. AI is changing that. Here's what's happening and what it means.

Dr. GEO8 min read

technicalDec 1, 2025

What is LLMs.txt and Why Your Business Needs One

LLMs.txt is the new robots.txt for AI systems. Here's what it is, how it works, and why it matters for local businesses.

Dr. GEO5 min read

technicalNov 20, 2025

What Is JSON-LD? The Technical Foundation of GEO

JSON-LD is how you tell AI systems exactly what your business is and what it does. Here's what it is and why it matters.

Dr. GEO6 min read

strategyNov 15, 2025

Does SEO Still Work in 2025? The Shift to GEO

SEO isn't dead, but it's no longer enough. Here's how AI search is changing the game and what local businesses need to do differently.

Dr. GEO7 min read

best practicesNov 10, 2025

Review Collection at Point of Service: A Playbook

The businesses with the best review velocity aren't lucky. They've built review collection into their service process. Here's how.

Dr. GEO8 min read

best practicesNov 1, 2025

Negative Reviews Aren't the Problem. Your Response Is.

How you respond to negative reviews matters more than the reviews themselves. Here's how to turn complaints into trust signals for AI systems.

Dr. GEO6 min read

guidesOct 20, 2025

The GEO Playbook: Get Recommended by AI

A tactical guide to building the signals that get your business recommended by ChatGPT, Gemini, and other AI assistants.

Dr. GEO10 min read

strategyOct 5, 2025

Reviews That Move AI Rankings: What Actually Matters

AI systems weigh reviews differently than Google's algorithm. Here's what the data shows about which review signals actually drive AI recommendations.

Dr. GEO8 min read

fundamentalsSep 15, 2025

What is Generative Engine Optimization (GEO)?

GEO is how you get AI assistants like ChatGPT and Gemini to recommend your business. Here's what it actually means and why it matters.

Dr. GEO7 min read

technicalJan 5, 2025

The Citations Stack in 2025: A Complete Guide

A complete guide to building citation consistency across the platforms that feed AI recommendations.

Dr. GEO8 min read